The New York Times came out with an awesome article about Local 172 Trading Post in yesterday’s paper. Read the whole article after the jump.
Spring Fashion: Front Row
Clothes as Old as They Are
By ERIC WILSON
Published: April 6, 2011
THE Local 172 Trading Post, a new store in TriBeCa, is barely visible from the street, is technically only open on Saturdays and isn’t really so much a store as it is the lobby of Damon Dash’s music and publishing businesses at 172 Duane Street.
“Is it fresh?” Mr. Dash called out as he made his way to work one day this week, walking by a display of secondhand preppy sportswear, mostly priced under $75.
Well, as a concept, it is certainly novel.
David Barnett, 25, and David Chang, 27, creative directors at Mr. Dash’s company, started Local 172 a year ago by printing $20 T-shirts on a silk-screen press in the building. Mr. Chang sold some of them at Brooklyn Flea last summer, along with some thrift-shop classics from Ralph Lauren, Pendleton and L. L. Bean. Two weeks ago, they set up a vintage shop in Mr. Dash’s building, with more than 500 pieces on display. It’s open to the public on Saturdays from noon to 8 p.m., and by appointment on weekdays. There’s often a D.J. and a keg.
“This is what we like to wear,” said Mr. Chang, who described the business as a side project driven by his passion for heritage brands like Pendleton and Woolrich, and old Polo Ralph Lauren and Tommy Hilfiger designs. “There’s a story behind every shirt.”
Some stories are fairly straightforward. Men’s wool plaid shirts from Pendleton, a Levi’s acid-washed jeans jacket, a green yachting jacket from Nautica and a Polo henley are intended to appeal to a customer who is nostalgic for the 1980s. For women, there’s an odd assortment of blanket coats and colorful blouses from designers as diverse as Karl Lagerfeld and Jaclyn Smith. Other items are coveted with such zeal that vintage aficionados like Mr. Barnett and Mr. Chang are easy to spot, looking for them in the racks at the Salvation Army.
“You’ll know us if you see us,” Mr. Barnett said, turning hangers the way a speed-reader would pages.
To wit, the Holy Grail of Polo-heads: a hand-knit cotton sweater with a teddy bear on the front, sold here for $350.
“I know there are people out there with Polo bear sweaters in their closets that they got as gifts,” Mr. Chang said, wistfully. “And they don’t even want them.”